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Privacy

What this site collects, who receives it, how long it's kept, and how to change your choice.

Updated November 1, 2026

Privacy policy

Last updated: November 3, 2026

Falco Veritas operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Falco Veritas is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@falcoveritas.com. You can find our other contact details on our contact information policy. For the purpose of applicable data protection laws, we are the data controller of your personal information.

What this site collects

Everything this site sets or loads, by what it's for. Durations marked as the vendor's come from that vendor's own documentation.

Always on

These keep the site and checkout working, or remember what you asked for. They run in every region.

  • fv_consent

    What it is
    Your privacy choice.
    Who receives it
    This site
    Kept
    1 year

  • fv_cart

    What it is
    Your cart, so it's there when you come back.
    Who receives it
    This site and Shopify
    Kept
    30 days

  • fv_watchfv:watch

    What it is
    The Apple Watch model and size you gave the fit finder, so pages show what fits. A cookie and local storage.
    Who receives it
    Your device, and your order when you check out
    Kept
    1 year

  • fv:wrist

    What it is
    Your wrist size, once you ask for a band length. Local storage.
    Who receives it
    Your device
    Kept
    Until you clear it

  • fv:emailfv:email-popup

    What it is
    Whether you signed up or closed the email popup, so it doesn't ask again. Local and session storage.
    Who receives it
    Your device
    Kept
    Local storage until you clear it, session storage until you close the tab

  • fv:market-dismissed

    What it is
    That you closed the country suggestion. Session storage.
    Who receives it
    Your device
    Kept
    Until you close the tab

  • fv_scan

    What it is
    The result of a certificate check you just made, so the page can show it.
    Who receives it
    This site
    Kept
    1 hour

  • fv_test

    What it is
    Marks our own test browsers, so tests never count as real visits.
    Who receives it
    This site
    Kept
    2 hours

  • _shopify_essential_shopify_cmpcartcart_currencylocalizationdiscount_code

    What it is
    Shopify's cart and checkout, and Shopify's record of your privacy choice.
    Who receives it
    Shopify
    Kept
    Set by Shopify (vendor)

  • Shopify's consent script

    What it is
    Loads on every page, so Shopify's checkout follows the choice you make here.
    Who receives it
    Shopify

  • Shopify's performance script

    What it is
    Measures how fast pages load, with each page's address, for Shopify's speed reports.
    Who receives it
    Shopify

Bots and the ad platforms' own checkers are never recorded.

Certificate checks, registration, order lookup and returns are private pages: nothing under Analytics or Marketing sends anything from them. Pages opened from a certificate or registration page, whose addresses carry a serial, see only this site's address.

A visit record

While you allow analytics or marketing, our database keeps a record of your visit, linked by a random ID in the fv_vid cookie. With both off there is no record and no fv_vid.

  • fv_vid

    What it is
    A random ID for the visit record.
    Who receives it
    This site
    Kept
    90 days, renewed on each visit

  • While either is allowed

    What it is
    When you first and last visited, when you first opened a product page, the page you landed on (without ad click IDs), the site that sent you (other sites only), the campaign tags in the link (UTM tags and ad ID), your approximate location from your IP address (country, region, city and postal code, worked out by our host Vercel, never GPS), your consent states, and whether the browser is one of our own test browsers.
    Who receives it
    This site
    Kept
    90 days after your last visit

  • While marketing is allowed

    What it is
    Meta's fbc and fbp, TikTok's ttclid and _ttp, Google's gclid, gbraid and wbraid, your IP address and your browser's user agent.
    Who receives it
    This site, and the ad platforms under Marketing
    Kept
    Cleared as soon as marketing is off

  • While analytics is allowed

    What it is
    The Mixpanel device ID.
    Who receives it
    This site
    Kept
    Cleared as soon as analytics is off

A daily job deletes visit records 90 days after the last visit. Turning both off stops the record and deletes fv_vid, and what's left (times, landing page, campaign tags, location) is deleted within 90 days. Orders keep their own copy of the campaign tags, and of the click, browser and device IDs as they were at checkout, and lose only the link to the visit.

Analytics

Shows us how the site is used, so we can see what to improve.

Where the law asks first, in the EU, Iceland, Liechtenstein, Norway, the UK, Switzerland, Brazil and Quebec, this runs only after you say yes. Everywhere else, the US included, it's on until you turn it off.

Mixpanel (Mixpanel, Inc.)

Page views and the events in our tracking plan, such as a product viewed or a piece added to the cart, with a random device ID. After you subscribe, register a piece or buy, our customer ID with your watch model and market.

Session replay: a recording of the pages you view, with scrolling, clicks and typing. Mixpanel always masks passwords, email, phone and hidden fields, fields with autocomplete, and fields for card, bank account or identity numbers; nothing else is masked, and images and video are recorded. A recording follows you across pages in one tab and ends after 30 minutes idle or 24 hours. Replay never runs on order tracking, returns, certificate checks or registration, never on Shopify's checkout, and never for our own test browsers.

Mixpanel works out your city and country from your IP address for events from your browser; events from our server carry no IP address. Ad click IDs never reach Mixpanel. Data is kept in the US.

Turning analytics off stops Mixpanel, deletes its data in your browser, deletes our links to your recordings, and asks Mixpanel to delete your device's data.

  • mp_<token>_mixpanel__mp_opt_in_out_<token>

    What it is
    Mixpanel's device ID and settings, in local storage, or a cookie where local storage is blocked.
    Who receives it
    Mixpanel
    Kept
    Until analytics is off or you clear it

  • mixpanelBrowserDb

    What it is
    Events and recordings waiting to be sent, in IndexedDB.
    Who receives it
    Mixpanel
    Kept
    Until analytics is off or you clear it

  • mp_tab_id_mixpanel_<token>

    What it is
    The tab a recording belongs to, in session storage.
    Who receives it
    Mixpanel
    Kept
    Until you close the tab

  • Recordings

    What it is
    Session recordings. Our links to them keep the device and customer IDs, the pages you saw (without ad click IDs), the site that sent you, your browser's user agent and your country.
    Who receives it
    Mixpanel
    Kept
    30 days, Mixpanel's default. Our links to them are deleted at 30 days.

  • Events

    What it is
    Events and profiles.
    Who receives it
    Mixpanel
    Kept
    As Mixpanel's plan sets it (vendor, to be confirmed)

Shopify (Shopify Inc.)

Page views and cart events for the store's own reports in Shopify. Its script loads on every page and sends nothing until analytics is allowed.

  • _shopify_analytics

    What it is
    Shopify's analytics cookie.
    Who receives it
    Shopify
    Kept
    Set by Shopify (vendor)

Marketing

Measures our ads, so the ad platforms can show them to the right people.

Where the law asks first, in the EU, Iceland, Liechtenstein, Norway, the UK, Switzerland, Brazil and Quebec, this runs only after you say yes. Everywhere else, the US included, it's on until you turn it off.

If your browser sends Global Privacy Control, marketing stays off everywhere.

Meta (Meta Platforms)

The Meta Pixel and the Conversions API get page views, product views, customizing a piece, adding to the cart, checkout steps, purchases, sign-ups and fit checks. With them, when known: a hashed email, a phone, name and address only from Shopify's checkout, the click and browser IDs, your IP address and your browser's user agent.

Automatic advanced matching is off, so the Pixel never reads what you type into our forms. Its automatic setup is off too, so it doesn't collect button clicks or page details on its own.

  • _fbp_fbc

    What it is
    Meta's browser and click IDs, on our domain.
    Who receives it
    Meta
    Kept
    90 days

TikTok

The TikTok Pixel and Events API get the same events, with a hashed email when known, a phone only from Shopify's checkout, your IP address and your browser's user agent. The pixel counts only what this site sends it.

  • _ttpttclidttcsidttcsid_<pixel>

    What it is
    TikTok's browser, click and session IDs, on our domain.
    Who receives it
    TikTok
    Kept
    13 months from when they're set or last used (vendor)

Google Ads

The Google tag, in Consent Mode and loaded only once marketing is allowed, gets conversions with Google's click IDs, and for purchases a hashed email (enhanced conversions). Nothing reaches Google before that, and Google Analytics isn't used.

  • _gcl_au_gcl_aw_gcl_gb_gcl_dc

    What it is
    Google's conversion cookies.
    Who receives it
    Google
    Kept
    Set by Google (vendor)

Klaviyo (Klaviyo, Inc.)

Klaviyo's onsite script links your visits to our emails once you subscribe. While marketing is allowed it also gets the products you view, what you add to the cart, the pieces you configure and the waitlists you join.

  • __kla_id

    What it is
    Klaviyo's browser ID.
    Who receives it
    Klaviyo
    Kept
    2 years (vendor). Safari and Brave cut it to 7 days.

Shopify (Shopify Inc.)

Shopify's own marketing cookie, for the store's marketing reports.

  • _shopify_marketing

    What it is
    Shopify's marketing cookie.
    Who receives it
    Shopify
    Kept
    Set by Shopify (vendor)

What you give us

These happen only when you fill in a form or buy, in every region.

  • Email and texts

    What it is
    When you subscribe or join a waitlist, your email, and your mobile number if you agree to texts, with our customer ID, your locale, market and watch model. A waitlist adds the product; a question about the fit adds the watch, size, product and the page (without ad click IDs). Your number is used only for texts: it never goes to the ad platforms. Unsubscribe from any email, or reply STOP to a text (or use its link where texts can't take replies).
    Who receives it
    Klaviyo. Our database keeps only hashes of your email and number, the consent words you agreed to and when, the form, and the page's campaign tags.
    Kept
    Until you unsubscribe and ask us to delete it

  • Checkout

    What it is
    Shopify's checkout runs our pixel. It sends each checkout step and the purchase to this site and, while marketing is allowed, to Meta, TikTok and Google, with the checkout's token and never the page's address; Google's purchase adds your email, which Google's tag hashes before it leaves. Before checkout, the cart gets hidden notes for this: the visit's ID, its landing page and campaign tags, the click and browser IDs while marketing is allowed, the Mixpanel device ID while analytics is allowed, your watch, your consent and which of our sites made the cart. Shopify keeps them on the order, where apps with access to orders can read them.
    Who receives it
    This site, and the ad platforms under Marketing
    Kept
    To be confirmed

  • Orders

    What it is
    Your name, address, contact details, payment and the pieces you bought.
    Who receives it
    Shopify, which runs checkout and payment, and Klaviyo, which gets your orders from Shopify for order and shipping emails. Our database keeps the order's ID, values, pieces, engraving words and gift message, its landing page and campaign tags, and as they were at checkout your consent states, the click and browser IDs (while marketing was allowed) and the Mixpanel device ID (while analytics was allowed). Never your name or address.
    Kept
    As long as the store's records need them (to be confirmed)

  • Your cart

    What it is
    Our copy of your cart: the pieces and gift message, the country, language and your watch. From the checkout click on, also the hidden notes above.
    Who receives it
    This site
    Kept
    To be confirmed

  • Registering a piece

    What it is
    The piece's serial number and a hash of your email, with the warranty's end and the consent you gave. Your email goes to Klaviyo only if you agree to marketing.
    Who receives it
    This site
    Kept
    For the life of the warranty (to be confirmed)

  • A photo of your watch

    What it is
    When you ask the fit finder to read a photo, the photo, made smaller and without its location or date, so the watch's model and size can be read from it.
    Who receives it
    Anthropic, whose Claude model reads it for us. This site keeps neither the photo nor what was read from it.
    Kept
    Not kept by us. Anthropic keeps it as its commercial terms allow (vendor, to be confirmed)

  • Certificate checks

    What it is
    Each check of a serial number, with the time, your country and how it was made (typed, QR code or NFC tap). Never sent to Mixpanel.
    Who receives it
    This site
    Kept
    To be confirmed

  • Fit checks

    What it is
    Each answer from the fit finder: the watch, the answer, the page and your country, with your wrist size and your question when you give them, and the visit when there is one.
    Who receives it
    This site
    Kept
    To be confirmed

  • Reviews

    What it is
    Judge.me gets your orders from Shopify to ask for a review. A published review shows your first name and the first letter of your last name. Review photos load from Judge.me's servers.
    Who receives it
    Judge.me
    Kept
    As Judge.me keeps them (vendor)

Where it runs

Our host, Vercel, serves every page and keeps short request logs with your IP address, the page and your browser (vendor). Our database runs on Neon in the US, and counts requests per hashed address for up to a day to stop abuse, never the address itself. Images and 3D models load from Shopify's and Vercel's servers.

Your privacy choices

Change your choice at any time with Your privacy choices, in the footer of every page. Where the law asks first, the banner asks too.

The choice applies at once and is kept in the fv_consent cookie for a year. Where we ask first, the banner asks again after a year.

Change your choices

Do not sell or share my personal information

In the US and other places that don't ask first, turning marketing off in Your privacy choices is your opt-out of the sale or sharing of personal information.

It stops every marketing service above, deletes _fbp, _fbc, _ttp, ttclid, ttcsid, ttcsid_<pixel>, _gcl_au, _gcl_aw, _gcl_gb, _gcl_dc and __kla_id, clears the marketing fields of the visit record, and tells Shopify's checkout. The page reloads once, so nothing already running keeps going.

Ask about your data

To see, correct or delete what we hold about you, write to us. hello@falcoveritas.com

Deleting your data

Turning analytics or marketing off in Your privacy choices deletes what those services keep in your browser and clears that part of the visit record at once.

To have the rest deleted, write to us with the email you used here and any order numbers. We erase your details in Shopify; Shopify erases them there and has our database delete your visit records, carts, checkout steps, sign-ups and waitlists, the links to your session recordings and our customer record. Your orders and registered pieces lose every link to you and the words of any engraving. Orders keep their amounts for the accounts.

How Klaviyo, Mixpanel and the ad platforms are asked to delete what they received, and how long each takes, are to be confirmed.To be confirmed

Write to hello@falcoveritas.com.

Changes

This page changes whenever what the site collects changes. Updated November 1, 2026.

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